Get to know us

More Than Gold: Jewelry With Meaning

 

For us, jewelry has always been about legacy.

My name is Alejandro Mendoza, and I grew up alongside the bustling energy of the Southside of Chicago's Discount Mall and Supermall. My Mexican American family has been serving this community for 15 years, specializing in genuine 10k and 14k solid gold and sterling silver.

But I always felt that jewelry should transcend the transaction. It should carry weight—emotional weight. That core belief drove me to become a self-taught jeweler, moving beyond the counter to the bench.

My specialty? Handmade jewelry. I meticulously craft each item because I truly believe every piece should have a meaning. I pour my heritage, my self-taught skill, and the spirit of my Chicago upbringing into designs that are:

• Solid: Just like the 10k and 14k gold we've always been known for.

• Intentional: Built to mark an occasion, commemorate a person, or capture a feeling.

• Rooted: A nod to the authentic, community-focused business my family built.

When you wear our jewelry, you're wearing a piece of Chicago history—and starting your own.